Customer Engagement — Engagement that creates loyalty – and drives growth.
Customer engagement means meeting customers with the right message, at the right time, on the right channel – and ensuring every interaction deepens the relationship. VShift combines data science, creative storytelling and AI-powered orchestration to deliver programs that earn trust and drive conversion.
Engaging customers in regulated industries like financial services can be tricky. So our engagement strategies balance creativity with rigor: blending personalization and compliance, efficiency and impact. Whether your goal is to extend your brand, accelerate the sales cycle or scale ABM, we create engagement strategies that move audiences to action.
- Data + InsightsAggregate and analyze customer data, surface hidden behaviors with AI-powered analytics and achieve a deep and nuanced understanding of your audience segments.
- Marketing StrategyCraft data-driven marketing strategies aligned with your business goals and target audience needs.
- Brand + BrandingDefine and refine your brand’s identity, voice and positioning to stand out in the marketplace. Use AI-informed testing and resonance analysis to continually optimize and refine your voice.
- Campaigns + ABMDesign, orchestrate and execute hyper-personalized campaigns that address the needs of complex buying committees and purchase lifecycles.
- Content + CreativeDevelop visually striking and emotionally resonant content creative assets tailored to your audience, delivering compliant, on-brand creative at scale with generative AI.
Insights
How we think about Customer Engagement
April 10, 2025
“Our data is crap!” and everything else we heard at the 2025 Forrester B2B Summit
Driverless taxis were on the roads—and uncertainty was in the air.
February 18, 2025
You’ve Been Thinking About Content the Wrong Way
Content atomization shouldn’t be an afterthought. Make it part of your strategic content planning.
January 28, 2025
Beyond “Hi, [Name]”: It’s Time for Meaningful Personalization in B2B
Customers want it and the technology exists. So why aren’t more B2B marketers delivering personalized messages and content?
December 10, 2024
Account-Based Experience: Bringing the Power of ABM to the Full Customer Journey
ABX combines rich account intelligence, compelling narratives and authentic emotion.